Fresh, Inspired Living
January means it's road season for our team. We'll be in Atlanta, New York, Seattle and Dallas over the course of the next few weeks sharing the Spring collection with wholesale customers from around the world. It's our favorite time of year (and often times the most stressful). It's always energizing to share months of creative and logistical work with our customers, but it's also a busy few weeks of airplanes, hotel rooms + eating out. This year will mark 4 years since we've started this travel schedule and we've learned a few things along the way. We got the crew together to make a list of our favorite travel essentials that keep us looking put together, eating right and somewhat organized.... no matter what market season throws our way.
In a world of fast fashion, seasonal catalogs inform us of the latest trends and looks. With cheap prices and seemingly month long trends, our closets seem to be on an ever revolving rotation of poorly made, but trendy merchandise.
As our friends and family continue to grow their families, we are constantly faced with the decision of what to gift for the momentous occasion of welcoming a new baby. Few life occasions carry such joy and magnitude and we wanted to create a product that spoke to the transcendent nature of a new child joining a family and the bonds that exist between the generations.
We work hand in hand with our manufacturing partners to create heirloom quality textiles that are ethically made to last a lifetime. Properly caring for your zestt items helps them to maintain their softness and durability and extends the conscious impact of each product.
Welcome to a new series here on the zestt blog - cozy reads! In our overall effort to simplify life and our homes, we're making an effort to find books that will help us along the way. This week's pick is Braving the Wilderness by Brene Brown.
Collaborating with Magnolia Market on organic cotton textiles for their online and retail stores has become one of our favorite partnerships. The Magnolia aesthetic perfectly marries character and freshness in a way that always inspires and it's so fun to take that foundation and mix it with their seasonal inspiration to create soft and comfy items for their store.
When we launched zestt in 2013, we didn't set out to change the world with organic products. But as we started to educate ourselves on how home textiles were made, we realized that we had to fully commit to organic cotton production - for our customers, for our company and for our farmers.
We had always assumed that the cotton items in our home were the best and most natural choice, but soon learned that its one of the most chemically sprayed crops worldwide. An cotton t-shirt made with traditional cotton uses gallons of pesticides just to be grown. GALLONS! For one single shirt.
We knew at that moment that we had to be a leader in the use of organic cotton in the production of home textiles. In late 2014, we made the decision that all zestt cotton products would be made with 100% organically grown and certified cotton. Organic cotton is just as beautiful and functional as traditional cotton, but doesn't utilize the chemicals and pesticides in the growing process that affect farmers, wildlife and consumers.
In 2016, we launched our certification and compliance process with GOTS standards - the most stringent marker for organic cotton products. We hope to complete our certification later this year and continue to expand our promise to be a market leader in organic cotton textile production.