In 2012, we co-founded zestt organics, an organic cotton textile brand for home, travel and baby. As soon as we shared with others that we were launching the brand, we heard a lot of the same feedback... "never do business with a friend." Everyone from lawyers to family, seemed worried that friendship and business couldn't work. And yet, over the past six years of challenges, business pivots and successes, one thing still remains unchanged - our friendship.
Cotton farming can be a solid income producing livelihood for farmers, and it is a vital crop for the entire world. As the raw material for the cotton textile industry, there is strong demand for the product. But, cotton farming can also trap farmers in a vicious cycle of pesticide- dependent growing as the crops can sometimes become vulnerable to pests and disease.